FEARLESSLEADERSHIP

Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10 year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo and was crowned the 2011 Iron Cowboy Champion. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+. Yates brings a dynamic skill set that’ll play a pivotal role in elevating our Ridge Riders athletes to new heights.

Paulo Crimber was a prominent fixture in the top ranks of the PBR for more than 10 years, making 10 trips to the PBR World Finals. During his career Crimber also qualified for the National Finals Rodeo where he won the prestigious event title in 2004 . The Brazilian-born cowboy has since been an integral part of assisting and mentoring other Brazilian bull riders in their transition to the United States all while serving as the official translator for the PBR. Crimber hopes to inspire the next generation of cowboys as they work towards their career goals. Crimber’s unique background and experience at the highest-level of bull riding is beneficial to the Ridge Riders as they learn to work together as a team in an effort to vie for a PBR Teams Championship.